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A DUMMY’S GUIDE TO DIGITAL TRANSFORMATION

It's great that you're considering 3D virtual demos to help with your digital transformation strategy.

Envoke Demos has been leading the way in this field for many years in the Biotech and Life Sciences fields - here are some of our top tips on how to maximize the impact of you 3D virtual demos:

CREATE COMPELLING CONTENT:

  • Ensure that your 3D virtual demos are visually appealing, interactive, and provide a realistic representation of your products.
  • Highlight key features and benefits that resonate with your target audience.
  • Use engaging content, such as animations or interactive hotspots, to make the demo immersive.

ALIGN WITH SALES AND MARKETING:

  • Find a demo tool that allows you to render images and videos from it to ensure brand consistency across marketing and sales channels.
  • Make sure that your virtual demo can sit on your website and isn’t too big that it impacts functionality
  • It needs to easily integrate with your website, email campaigns, and social media to increase visibility and lead conversion.

MAKE YOUR DEMO PERSONALIZED:

  • Tailor your virtual demo to specific customer segments or industries. A personalized approach can enhance the customer experience and increase conversion rates.
  • Envoke Demos allows you to create different versions of demos for various use cases or customer personas through the use of story blocks.

BUILD A DEMO THAT’S AVAILABLE FROM ANYWHERE AT ANYTIME:

  • Your demo should be available on any device, anywhere in the world to ensure ease of use and increased uptake.
  • To improve accessibility, use a platform that allows you to localize content so that the demo can be used for global audiences.
  • Make sure your demo can be downloaded so that there is never any down time or missed opportunities.

CONSIDER TRAINING AND SALES ENABLEMENT:

  • Your virtual demo should not only be considered for Marketing, but for training operational and sale enablement teams. Your demo should equip them with the knowledge and resources to effectively use the demos in customer interactions.

THE IMPORTANCE OF ANALYTICS:

  • Analytics help to drive a business forward and by gathering data from your demo(s) it will help you to:
  1. Track user engagement and interactions
  2. Analyze data to identify patterns, popular features, and areas for improvement.
  • Use analytics to help refine your demos and to make data-driven decisions to enhance their efficacy.
“Year one analytics demonstrated that one of Envoke’s customers made 330 additional sales in the first year which lead to an increase of $16million in revenue”

USE YOUR DEMOS AT EVENTS AND FOR WEBINARS:

  • Make sure you can successfully host webinars to showcase your products using your virtual demos. 
  • A great remote demo can help to attract larger audiences and provide an opportunity for improved interaction and higher lead conversion.
  • Use a demo platform that means you can take a touch screen digital version of your products to events - this will help to increase engagement and reduce shipping costs.
“Envoke helped to reduce shipping costs of one instrument by $250,000 in the first year of deployment”

CHOOSE A PLATFORM THAT ALLOWS FOR EASY UPDATES

  • As you make updates to your instruments, you need to make sure that demo remains aligned and doesn’t become outdated. Choose a platform that allows for quick, easy and cost effective updates.
  • Make sure that the virtual demo tool that you use is compatible with all of the latest technologies and that you won’t encounter any issues leading to a loss of business or downtime.

Implementing these strategies will help you to be successful in your digital transformation strategy and will ensure that your first virtual demo achieves the desired ROI. 

Envoke Demos has all the key components to help you to build and roll out a successful virtual demo and will be happy to see how our tailored approach can help you to reach your business goals.

click here to get in touch.

Streamline learning with intuitive virtual training solutions

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SALES &
MARKETING

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TRAIN &
MAINTAIN

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REQUEST A DEMO

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