Envoke clients, the manufacturers of biotech instruments, need to provide their distributors with the necessary resources and tools to effectively sell their products.
This includes:
- In-depth product information and training: Distributors need to understand the nuances of the instrument and how it differentiates from competitors.
- Access to instruments: Distributors often lack demo or test units, making it difficult to showcase the instrument's capabilities to potential customers.
- Sales enablement tools: Distributors need access to the same sales tools and resources that the OEM's direct sales team uses.
- Localized training and materials: Training and sales materials should be available in the distributor's local language.
Failing to adequately support distributors can lead to missed sales targets and frustration on both sides.
By providing distributors with the necessary knowledge, tools, and support, OEMs can empower them to effectively promote and sell their instruments, ultimately driving sales growth.
The Envoke platform can support distribution networks instruments in several ways:
- Interactive Demos for Training: Envoke can be used to train distributors on product features, operation, and maintenance. This can be done remotely, eliminating the need for costly and time-consuming in-person training sessions.
- Remote Troubleshooting and Support: Envoke's interactive demos can also be used for remote troubleshooting and support, allowing distributors to quickly resolve customer issues without having to rely on support teams. This can help to reduce instrument downtime and improve customer satisfaction.
- Sales Enablement: Envoke is a powerful sales tools, helping distributors to showcase the instrument's capabilities to potential customers in an engaging and interactive way. This can help to accelerate the sales process and improve close rates.
- Global Accessibility: Envoke is accessible from anywhere in the world, making it easy to provide support and training to distributors regardless of location.
By providing distributors with access to Envoke's interactive demos and training tools, our clients can empower them to effectively promote and sell their instruments, ultimately driving sales growth and strengthening their distribution network.