How Virtual Instruments
are Changing Life Science
Tool Companies & Events

Interview with Stuart Warrington,
CEO of Envoke

Let’s start with the basics: what is a virtual instrument platform?

Stuart: In the simplest form, it’s a way to connect anyone, wherever they are, to your instrument. It is a platform that makes your instrument available to remote users and support staff.

What are some immediate applications in making a virtual instrument in life sciences?

Stuart: We are here at AACC, and a lot of money has been spent shipping demo instruments to this event. Having a virtual version of your instrument cuts straight through that issue. Your customer can take away a version of your instrument from the show by simply scanning a QR code. That link can be shared with the right decision makers. Right from the show. Dramatically reducing shipping costs.

You listed instrument demos as an application. What obstacles does a virtual instrument demo overcome?

Stuart: The biggest issue we help is reducing waste, whether that is wasted time or wasted money. One of our customers saved over $250,000 from their events budget this year by placing their instruments in Envoke. Another customer sold an extra 330+ units in the last 12 months through Envoke adding over $16 million in revenue.

What role does Envoke play in making virtual instruments?  

Stuart: We are a full-service provider to this industry. Our project manager comes from the lab and so do key support staff. They have used much of the equipment and understand the needs of the end-users. We have a methodology for getting you up to speed with the platform so your events team and sales reps can use the Envoke tool as fast as possible.

How easy is it to make a virtual instrument?  

Stuart: All we need to start is your CAD files. We then work closely with your marketing and sales team, along with your field application specialists, to ensure pivotal aspects of your unique instrument are displayed with the right, compelling story.

Where do you see virtual instruments going in the next three years?

Stuart: The next step is approaching fast. Using a virtual instrument, end-users can self-diagnose their real instrument. If this does not resolve the problem, technical support can assist the end-user virtually. We see this as a mechanism that not only significantly reduces instrument down-time but also reduces travel costs. We have launched the Envoke Customer Care program to make this a reality.

Any other comments you want to add?

Stuart: We are fortunate to be trusted partners to some of the largest instrument players in this space and are grateful to play a part in advancing research.

Be sure to stop by AACC Booth #1294
to see virtual instruments in action.

Envoke makes your complex scientific instrument easier to understand, quicker to sell, and faster to repair. Trusted by industry leaders, our staff includes biologists, engineers, and programmers- so we go beyond simple 3D rotational models to make your virtual instrument engaging and interactive.